Monthly Archives: June 2007

SIMPS.

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With the Simpsons movie fast approaching, Groening and the gang have left no stone unturned when it comes to capitalizing on the iconic cartoon’s last hurrah. The most fun (and life-consuming) ploy is the opportunity to create your own personalized Simpsons character through the movie website. And what better, fine, human specimens to experiment on than some of The Hundreds staff?

Switch.

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simpsons1.jpgBenjie.

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simpsons3.jpgGaby.

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simpsons4.jpgSeun.

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This is way too much fun.

by bobbyhundreds

SHORT STORIES

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DAE HAN MIN GUK. The scene’s flourishing in South Korea, and the heads at KASINA are leading the charge, with multiple premium boutiques stocking the likes of us, Crooks, Situationormal, J.Money, Nike SB, and Vans Vault in the capital of Seoul.

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Before Dan Ballou (Ballou Projects) made a name for himself as a leading industrial designer for the likes of Sharper Image and Yamaha, he used to be the only kid in my high school skate crew who had a car. And by car, I mean a beatdown red/white VW bus, gutted out so all the skate rats could barrel in and out of spots everyday after school. This was my first time seeing Dan in over a decade, and he still remembers how I used to draw Adam Bomb and other current TH t-shirt graphics back in my 9th-grade notebooks. Personally, I remember how we used to call him Dan(zig) for his waist-long hair, chanting the lyrics to “Mother” whenever he’d noseslide the gas station curbs.

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Ladies Love Too Short.

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It’s like a zoo in here sometimes. Literally.
Santee Alley discount lizards. Highly illegal and poisonous, but so much fun, that it cancels the bad parts out.

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Ben goes birdwatching. The Arab Parrot has flown the coop!

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by bobbyhundreds

HOW TO: BE COOL

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- by Jackson

- Chic sunglasses. Indoors. Fights off screaming hypebeast groupies and the office’s fluorescent lightbulbs.
- Vintage ’90s-era Supreme t-shirt. You wish you had one, but YOU WEREN’T THERE.

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- Cut-off shorts are definitely in this summer, but a $20 pair of Dickies is for unoriginal drones. Go big, yet obnoxiously laissez-faire, by reaming your Evisus. “Oh, these? I dunno, like $400? I used the scraps for toilet paper”

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- Storyline-accompanied, upper-arm tattoo.
Great conversation-piece to woo inquisitive females from the dive bar to the carpool lane in a traffic jam. Lets ‘em know that you don’t even care anymore. Well, maybe you care just enough to show that you DON’T care.

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- Strategically positioned cigarette behind ear, plus hat-brim crew stickers. Double-threat: Blacklung and backup.

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Been-there-done-that guy. Check and respect:
- the tongue-in-cheek DVS boxers and …
- Freshjive buckle
Both from back in the day.
Where were you? Oh yeah. NOT BORN YET.

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- Hot friends. Cool friends.

Erin:

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Jason Acme:

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Oh, and the last thing you need to Be Cool is: you gotta be Jackson. That’s a pretty integral part of the equation.

by bobbyhundreds

DETAILS DETAILS DETAILS.

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Summer shorts, denim, and Celebrity Meltdown series buttons have been selling out at The Store. If you don’t get there soon, you’re bound to miss out, and then all your friends will think you have a small brain. Prove them wrong, you big-brained freak!

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by bobbyhundreds

ALL BARK.

*BARK*BARK*GRRRR*YIP*BARK*WALLACEHUNDREDS*BARK*BARK*YIP*YIP*BARK*YIP*

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*GROWL*RUFF*RUFF*WHIMPER*RUFF*HIP-HOP*RUFF*RUFF*SIGH*RUFF*RUFF

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by barkyhundreds

“SHE’S JUST RIDING A SKATEBOARD!”

Skateboarders know that the annual Go Skateboarding Day is pretty much NO Skateboarding Day in the eyes of law enforcement. We’ve all had our fair share of testosterone-fueled police power trips, but sometimes luck’s on our side, and we have the video camera rolling while their dirty hooves are pushed against our backs.

Last week, a few kids in Arkansas were out skating for Go Skating Day and had a run-in with an officer. Unfortunately, the kids fought the law, and the law won. But thanks to a really smart videographer and Youtube, the skateboarders are about to really raise disorderly conduct.

If this angers you, then you’re a normal, red-blooded human being.

Oh and just in case you were interested, the officer’s name is Joey Williams, and he works for the:
Hot Springs Arkansas Police Department
Phone: (501) 321-6789
Fax: (501) 321-6708
Chief of Police, Bobby Southard
Email: bsouthard@cityhs.net
641 Malvern Avenue,
Hot Springs, Arkansas 71901

You know, just in case you were wondering.

by bobbyhundreds

RIDE WITH US

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Sometimes I think that the reason why our skate team is so good is because most the guys don’t have cars. When you’re forced to commute between Long Beach and Hollywood via L.A.’s shoddy excuse for public transportation, and a trusty skateboard, you better have your 360 fiips down pat. Aki filmed Ricky and Thomas as they made one of their regular excursions to Fairfax, stopping off at some of the familiar haunts like Seams and Kendo along the way. Enjoy the ride.

by bobbyhundreds

THE NEXT BEST THING.

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You’re probably familiar with Fairfax faces by now, especially when it comes to the people running the shops and brands in the area. But there are also the homeys on the block who are completely outside the streetwear bubble. Jonah Hill is, quite literally, our next-door neighbor here on Rosewood, and can usually be found on our front stoop with his new The Hundreds-ized bicycle.

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If Jonah looks familiar, it’s either because you think all white people look alike, or perhaps it’s because you’ve seen him in Click, 40-Year-Old Virgin, Evan Almighty, and Knocked Up. In a couple months, Jonah’s gonna be starring in Superbad, which pretty much looks like it’s gonna be the funniest movie since Click, 40-Year-Old Virgin, Evan Amighty, and Knocked Up.

Please watch the trailer for this movie. But if your boss or teacher is hovering over your shoulder, wait ’til you get home for this one. Or just put on some earphones and drape a Mexican blanket over your head and computer area. Or you can just just get fired or kicked outta class. It might be worth it.

by bobbyhundreds

DROPPING BOMBS. NATIONWIDE.

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The red was instore only, and the yellow online, but our WHITE “Side Adam Bomb” New Era was distributed through 4 of our premium boutiques across the country Friday morning.

Here are some images of the coast-to-coast lineups from The Hundreds D-Day. Thanks to all the heads who camped out. Most importantly, thank you for supporting your neighborhood independent streetwear retailers.

Huf (San Francisco, California)

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WTHN (Philadelphia, Pennsylvania)

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5&A Dime (San Diego, California)

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Union (New York)

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And here’s some bonus footage of our lineup here in LA from Thursday morning, video courtesy of the Shockers Crew and the Sage with the editing skills. Take note of the kid at the end who was the first person in line, waiting since the day before to get his hands on the red Side Adam Bomb New Era.

And then take note of the girl behind him who throws down the universal neck-chopping sign! BEEF!

by bobbyhundreds

TAG TEAM

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Our new series of in-store collaborations have dropped at The Store on Rosewood. This time around, we worked with Erik Brunetti (Fuct), Jon and Phil (Reason), and Jacob (Shalom).

For the double-label with Fuct, Erik wanted to play off of both of our L.A. lifestyle themes, but incorporate the association with bike crews in the city. When we were brainstorming back in February, he wrote “Did you ever notice how Jack Nicholson (in “Easy Riders”) looks EXACTLY like the Raiders Mascot?…nuts.” Don’t you love how things can fall together and make perfect sense sometimes,.. but not really at all??

[Erik also just posted his own personal explanation of the collab on his blog. Check it out here]

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For the collaboration with Reason, our New Yorker friends were inspired by a patch that Phil picked up on 8th street a while ago. He actually wanted to use it for his own line, but proposed it to us as a concept because he felt it better fit TH. Darth Vader would love this one.

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One of Shalom’s most pervasive graphics is the Cultural Peace Project series. For our collab, Jacob asked that I flip the graphic my way. Here’s the original graphic:

shaom.pngSo what I did was pretty straightforward. Since this was intended to be a more regionally-themed tee, I wanted to keep it very Angeleno. So I kept the colors basic to the classic blacks and whites, then replaced the swords with the Raiders swords, and the banner with a bandana. The doves were substituted with crows, which are more reflective of not only our landscape (and our own sick and twisted nature), but when was the last time I saw a dove in this city? Actually, when was the last time I ever saw a dove, besides at a magic show? (And I’m pretty sure those are fake. Right?).img_3590.jpg

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Lastly, I felt it was time for another Rosewood Collection piece. Since we design t-shirt graphics a year in advance, I reserve Rosewood Collection for the ideas that are have a sense of immediacy, and might not make so much sense to our worldwide customer base in 12 months’ time. Most the time, these Rosewood Collection pieces are more personal projects that I can use to express what’s weighing on our hearts and minds, that might not necessarily translate into a blockbuster bestseller, but are more substantive in the long run.

Over the past half-year, I’ve been noticing these ridiculous advertisements posted around the city. I’m sure they’re up in other areas of Southern California as well. They used to say “Speak AMERICAN,” and now they just say “ACCENT ELIMINATION.”

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First of all, what does it mean to speak AMERICAN? I don’t remember them offering that language course in school. And why in the world would you want to eliminate your accent? That’s your identity, your ancestry, your blood. Being American is about embracing your heritage, not diluting your culture. SALAD BOWL > MELTING POT.

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*slowly steps off soapbox*

by bobbyhundreds