Warp Japan magazine rounded up the neighborhood stores/brands for an upcoming photo spread on the Fairfax familia. Reserve/Freshjive, SLB, Flight Club LA, Diamond, Crooks & Castles, Twelvebar, and The Hundreds, keeping the community tight.
Cool Hand Mo and Switch taking in that late-afternoon Cali sun.
by bobbyhundreds
This Saturday, the Diamond store will become the latest addition to the Fairfax family. From what you can see, there will be some exclusive and highly limited product for the shop opening, including a few Homeroom hoodies. Here is your first look at Diamond Supply Co.’s new home…
by bobbyhundreds
Amanda‘s been putting in photo work with Estevan Oriol, while Krish just got off her win as contributing editor for MTV’s “I Am Rolling Stone,” but both are pushing the launch of their new webzine, ILLERCLIP. Take a look around.
Danny Beck (Freshjive) hardly gets enough camera time here at The Hundreds, but that’s because he’s been busy at work with Rick digitzing the randomest vinyl for Reserve Radio. The music selection is finely Klotzed, i guarantee you.
Oh, just knock it off.
by bobbyhundreds
From the Bay to L.A.,.. DJ DE (Tribute) and Mr. Diz Gibran (Diamond Supply store) are on the verge of impending success.
Sig and Bingo (Mackdaddy) will save Japanese streetwear.
This dude is 30% man, 70% amazing.
The modern-day renaissance man, Bee Nguyen (Sound in Color), is preparing to launch his newest brand HOT AIR in a boutique near you.
by bobbyhundreds
One of the strongest indicators that a subculture has surfaced in the mainstream is the media’s, and surrounding industry’s, eagerness to construct labels. This usually comes at the reluctance of the true, who are fast to shun any mediated classifications but also subsequently mimicked by a slew of copycats who are fast to embrace, and re-appropriate, the identification. Nirvana and Mudhoney were cautious about being tied to the journalist-concocted “grunge” speak, as Jimmy Eat World and Sunny Day Real Estate were with “emo.” But everyone knows the ensuing plethora of bastardized clones that followed in their footsteps, eventually distorting the label to the point where it became unrecognizable compared with the original identifying characteristics.
“Streetwear” is no exception. When it comes to the most misunderstood category in youth fashion, it seems as if everyone involved in streetwear’s day-to-day is prepared with their own explanation, which is overwhelmingly divergent from his neighbor’s understanding of what it actually means. How can that be? When all the national urban chain stores are converting to “streetwear” accounts, with the corporatized hip-hop brands following suit, and their customer base suddenly turning “street,”… with fashion trade institutes educating their students that “streetwear” encompasses all “edgy” metro attire… when your local skateshop and favorite skate companies are realizing that skateboarding’s not as profitable as it once was so they’ve decided to turn “street”… and tradeshows dump Rocawear-ish and Paul Frank-esque brands into the same STREETWEAR arena, it appears that streetwear has evolved to become an umbrella definition for any clothing line composed of t-shirts and hoodies. Which basically means that this is streetwear, as well as this.
But we know that’s not true. As far back as I can remember, the modern concept of streetwear (at least the kind that is propelling the industry at the moment), was rooted in the independently-run t-shirt-based brands from the 90s-era LA and NY skate/graffiti scene. You know the brands I’m referring to.. they were kickstarted by rogue artists and designers who sought the limited exclusivity of high-end couture fashion houses and incorporated that into t-shirts and other skate-related clothing.
It was about time that someone encapsulated that true essence of the original streetwear movement into a published book. Simply titled “STREETWEAR,” Steven Vogel’s work is by no means a Streetwear 101 textbook, but rather a personal account of some of streetwear’s most noted founding fathers and devoted students. With narratives contributed by everyone from Hiroshi Fujiwara to Erik Brunetti, Vogel establishes that this book is the furthest thing from a strict streetwear definition. But perhaps this is the first step towards doing exactly that.
Check out Steven’s blog for more updates about the book, published by Thames & Hudson.
by bobbyhundreds
The Hundreds Spring ’07 Collection is now available in the Shop.
Thanks.
by Ben Hundreds
My man Frankie’s studio is conveniently located in Mong Kok, which is Hong Kong’s hub for the factories, fabric district, Sneaker Street, aaaaand massage parlors/saunas/hourly hotel rooms/pink neon lights/gonorrhea/unwanted pregnancies.
Frankie’s the industry’s mad hatter, the one-man/one-stop-shop for the best brands’ hat needs. Yeah, the Asian market is still obsessed with the trucker cap and button-back. Just as weird as it is to see someone in the States rocking a trucker cap these days, it’s the same idea here for New Eras and fitteds. Virtually nonexistent.
Hey, there’s Tony from Milk Magazine…
…which is also a trip. Since the streetwear mags come out weekly here at every corner newsstand in town, costing roughly a U.S. buck apiece, the internet hype is also conspicuously absent. (In fact, even Instant Messenger is dead here *gasp*). Of course, there’s still hype, but generated in print. And those magazines ultimately determine what’s hot or not in not just fashion, but all youth culture. Milk is the biggest “street” publication here, and this week’s cover/campaign was devoted to Coca-Cola’s ZERO launch here in HK. In a country where McDonald’s employees’ uniforms are Silly Thing trucker caps/tees and Red Monkey denim, I guess it’s not that big of a surprise. But you gotta wonder if this stuff would ever mesh well with mainstream America. Oh wait let me think about it..NOPE.
Frankie also runs Subcrew, which is personally one of my favorite brands out of Hong Kong. Their basic trucker cap, seen below, can’t stay on the shelves. You also have a sneak peek at Frankie’s first fitted for Subcrew. This is where the tide turns.
by bobbyhundreds
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