Last week, The Animal Chan was tooling around the tradeshow grounds at the Magic Trade Show, when he shoved a camera in my face, and asked me my favorite color. I didn’t know what in tarnations was going on, but now we can all witness the fruits of his labor. Introducing the best Magic Wrap-Up Video of all time. Maybe not!
P.S. Notice how the gradient goes from yellow to white??
by bobbyhundreds
Wake up!
The Hundreds Collection and Public Label Spring 2007 is dropping this week in all of our worldwide accounts. This season, we have introduced our exclusive STRAIGHT AND NARROW denim. Just for Spring, our denim will be offered in 2 different fits: SLIM and SKINNY. So for all you non-slim, non-skinny fatboys, go up one size to squeeze your loins into these cuts.
The rest of the Spring line will be dropping on our site and in our shop soon, but for now, go support your local boutique. Down with the bloodsuckers.. keep the independents alive!!
by bobbyhundreds
Last stop in Boston.. Harvard Square.
Required reading.
In the back of the Tannery is Concepts.
The last time I was here, Concepts was the only shop in the area that was doing anything of remote relevance. Two years later, they’re still setting the pace for the new generation of skate/street/sneak boutiques in the Boston area.
Exclusive Concepts x Clarks Wallabee:
Steve is the same dude who designs all of Helly Hansen’s better products, including the New Era collab. He’s also the man behind RAW, whom many of you East Coast cats are familiar with. Apparently, RAW’s preparing to hit the West Coast next, so stop wasting all your money on your pog collection.
“Oh God It’s” Heppler. Also known as “Run. Quickly. It’s” Heppler.
And that’s Peter from RE-UP, the newest street/sneak superstore that is set to open in the Boston area shortly.. more info forthcoming.
Reese’s!
by bobbyhundreds
Sometimes we joke around about having our own annual Streetwear Awards. Best Misfits/Danzig Parody, Most Hated-On, Longest Hoody Zipper, Most Amount of Weapons Used on One Shirt…
So if there was an award for Best Store Ever, Bodega would definitely be vying for that top spot. Located on a desolate street corner in Boston, Bodega’s storefront is completely innocuous..
At first glance, the shop is an actual streetside bodega. In fact, I think a good chunk of their business is actually made off of the household product purchases by the local community.
But once you walk towards the vending machine, it slides open to unveil..
Fixed is huge in Boston (gotta keep up with that NY rivalry, right?), so Bodega hooked up with Independent Fabrications to make/display some fixed bikes.
So what goes into being the Best Store Ever? Smart concept (check), Thoroughly designed layout (check), prime selection (check), and of course, customer service. The Bodega crew have got to be some of the most friendly, engaging, and knowledgable store staff I’ve ever encountered. And need I mention that they’re all fans of hardcore?..
Looks like we have a winner.
by bobbyhundreds
I am the King of Wise Decisions, so that’s why I left 90-degree weather back home in L.A. to fly out to Boston, which is enduring a last-minute winter onslaught. The last time I was this cold was.. oh wait, NEVER, that’s right.
On down Newbury Street, which is the fashion mecca for Bostonians.
Say hello to Chris, who manages the Karmaloop shop:
Stocked with J.Money, Bodagan, Stussy, and Reason, amongst some of your other favorite brands:
Follow the ice-gilded brick road down to Johnny Cupcakes’ shop, the novel headquarters for the kitschy cupcakes-stylized clothing line.
Although Johnny and I are involved with separate markets, completely different brands on opposite sides of the country, we’ve been friends for a couple years now and have had the opportunity to watch each other transition from t-shirt upstarts, to clothing company owners, to now having our own retail locations. This is one of the most successful and intelligent dudes in the independent apparel industry, who managed to capture a specific audience with a unique product, and now sits atop an empire that pays the bills for all his friends and family (literally — his mom and sister are now both employed by the company). Not bad for a 23-year-old kid from Massachusetts, right?
by bobbyhundreds
*Ahem* Cliquenmove has just posted the interview with..,,uhh… me.
Click on CHANNEL 4 which is scrolling on the bottom ticker.
by bobbyhundreds
So Magic Winter 2007 is officially over. As far as a wrap-up goes, I think it’s understood that streetwear’s proliferation has taken course. For all you corporate pirates who don’t wanna pay for WGSN and the trend forecasters out there who pilfer through our sites, I’ll do you all a favor and tell you what was hot and poppin’ in Vegas this week. Again, this one’s for free, friends.
For starters, MAGIC isn’t just MAGIC anymore. This time around, there were 4 other offshoot tradeshows catering to the industry: Pool, Project, United, and FoShoFoShow (or something like that). We didn’t have the opportunity to visit these other shows, but I’ve heard mixed reviews from each. Regardless, perhaps it goes to show that streetwear can range across a spectrum of different clientele if each of these shows featured a cast of street-brands in their own right.
The all-over-print’s 15 minutes of fame are up. 2005 was the year of Bape-inspired brands, Evius, and Dunk-oriented apparel. Last year, we were up to our collars in all-over-print hoodies and oversized graphics. In 2007, most everyone has figured out that there’re only so many monogram patterns to invent, and only so many ways to utilize a belt printer. Back to easier-to-swallow apparel, that has expanded beyond mere t-shirt-and-hoody streetwear lines. Almost every “veteran” brand, and even the fresh indie brands, are offering a wider collection of clothing to distinguish themselves from the t-shirt upstarts.
And trust me, it’s getting harder and harder to distinguish yourself as a streetwear brand. Just a few years back, independent ‘streetwear’ at MAGIC was represented by just a handful of lines like us, Ssur, J.Money, Mishka, and the now-defunct Mato NYC. At this past show, it was mindblowing to see the amount of brands (both long-established veterans and freshmen showing for their first time) that chose to enter the Las Vegas Convention Center. Congratulations to the MAGIC staff (including Katie Schilling and Jenn Klein) who could foresee the future of streetwear beyond the million-dollar urban conglomerate booths, and framed the tradeshow to disperse the traffic through a sea of independently-run clothing companies.
Streetwear, as we’ve all come to know it, is maturing. The most interesting thing to see will be how upstart brands which have primarily built themselves off of blank-tee graphics and hoodies will progress into the cut-and-sew world (if they choose to do so at all). Everyone can make a loud t-shirt that can crossover every demographic, but once the line expands to a full range, the brand truly takes shape and carves out its niche customer. This is the year that the industry will mold itself, the strong will survive, and countless dreamchasers will lose their footing because of the influx of fellow competitors who also see gold at the end of the rainbow. And it was fun for a while, but I think the long-forsaken business end of the game will be the determining factor as to who will claim stakes in this gold rush.
Anyways, blah blah blah, let’s clear our heads with this pic of Scotty iLL and JJ. The resemblance is truly uncanny!
by bobbyhundreds
Hamburger Hamburger Hamburger. Fries. Hoody. With luv from Camellia
In4mants exposed. Todd and Ryan are always ohana in our book.
Mike Giant, Joshy, and crew gather around for the annual Rebel8 family portrait.
Ibn makin’ moves.
Dave Jeff stayin’ Phli.
And the rest of their Chi-town folk.
Have you seen the Kleenex commercials featuring Jacob from Shalom??
Our man Bun B comes-a-hollerin’!
You’d be sobbing too if Vic from Leaders1354 was manhandling you.
If you’re in the Washington D.C. area, MAJOR is the one store catering to all your needs.
Lanie (Hellz Bellz) hates taking photos by herself.
One of the most-talked about brands in our arena. Don’t call it a comeback, by any means. Slick, Ill Bill, and Dannyboy from Dissizit!
Addict X Huf.
All the arms we need. UARM.
by bobbyhundreds
The traditional The Hundreds Ben-Baller-at-MAGIC pic. Flanked by bodyguards and $800,000 around his neck. Chunky.
Sarah, Naomi, and the rest of their girls are our own personal bodyguards.
What’s poppin’ with the pop-n-lockin’ Greedy Geniu$ doughboy?
Kakkoiiiiiiiiiii-guys.
TBG gettin’ assaulted by media. Huggin’ the booth since 1990. For reals.
by bobbyhundreds
Since we’re in Vegas, we decided to stop by the newest addition to the UNDEFEATED family.
Same great taste. Same great filling.
One of the better New Eras in quite some time..
This is the official Spaulding x UNDFTD collaboration baskebtall, which is limited to 300 pieces and only sold at the Las Vegas location starting Saturday for All-Star Weekend.
by bobbyhundreds
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