Monthly Archives: February 2007

Jeremy from House/House33 is my hero of the week. Last week it was Britney Spears’s mom, and the week before, it was probably the guy who green-lighted VH1′s “I Love New York,” but yes, this week, definitely Jeremy.

Mainly because he just compiled a folder of images for me of his vintage collection of first generation, early ’90s streetwear shirts. It’s interesting to see where this entire culture was birthed from (all these brands were/are L.A.-based might I add…), and how history is somewhat repeating itself.. not only in terms of graphic content and color choices, but also the resurgence of the brands themselves: Freshjive, Fuct, and now even Gypsies & Thieves. Take note, kids.

Hang Ten (remember these?):

Split (I bought this same shirt in Yellow, even though it was a size too small for me and never wore it. Just because I liked the character so much. Talk about hypebeasting.)

Freshjive (anything look familiar?)

Fuct and X-Large:

and the long-dormant Gyspies & Thieves (GAT):

by bobbyhundreds

Then watch our man Mike York‘s new promo for “Turf” !

Or perhaps this shot of Dan (Bodega)’s homeboy Beach’s retarded garage drop will fancy your pleasure?

Maybe you will be tempted by the Most Decevingly Boring Video on the Internet. Futura 2000, 13th Witness, Black Sabatha, and The Hundreds *PLUS* Chinatown firecrackers in our studio’s alley *SOUNDS* like a literal blast, but lo and behold, ehhhhhh…. too bad Switch didn’t have the camera on when the pack of raging bulls stormed through the street 5 seconds later. Shame.

by bobbyhundreds

Hurricane Tabatha (MOB) has returned to NY, but not before leaving a trail of mass destruction behind her at 7909… along with some dead-on caricatures of the crew. Among the favorites:

“Super Hobo Elf”

“Crackhead Rabbi” iLL.

Bear Hundreds.

Uhh, thanks Tabatha.

by bobbyhundreds

What happens when famous people dip into the underground?

Fergie loves Married to the Mob?

Jamie Foxx rocks The Hundreds, plus our in-store buttons?

Lil’ Wayne can’t stop the Crooks?

Rihanna only dates Ne-Yo for his The Hundreds Public Label denim?

Oh.

by bobbyhundreds

Tim (13thWitness) takes over my jumbotron screen, hard at work in his home away from home. He just got done photographing our entire Spring shoot, so it’s back to the photochopping block. You’ll be able to see the fruits of his labor very shortly.. stay tuned to the website today.

Meanwhile, Tab lounged about the studio and impromptu-interviewed us this evening for her blog. Her top questions ran something along the lines of “Have you been Asian forever?,” “Are you gay? Are you sure?,” and “How come The Hundreds sucks?” Barbara Walters, eat your heart out.

Lala’s Argentine food on Melrose is bad news for your breath, but good times for the fam. Timmy flosses his futuristic sunglasses..

then hijacks my fisheye to test out the new flash settings on:

Jenn Klein (MAGIC),

and Futura 2000

by bobbyhundreds

When it comes to cars, if it doesn’t have to do with DeLoreans or KIT, I’m pretty clueless. If it’s any indication, the maintenance light has been blinking on my dashboard for the past three months, and I still don’t know which side the gas tank is on. Good thing I got Eddie on my side.

It’s been a long time coming, but we’ve finally updated the ZINE with our newest CHRONICLE on Fast Eddie from Fast Eddie’s Garage and COMMUNE. Over the next few months, we will have a continuing series of crossover-related Chronicles, where we examine the different subculture facets that streetwear is seeping into. Eddie goes into great length about street culture’s blurring of the lines with car culture, and more specifically, “rice rod” culture. So click on the toolbar to the right, or ZINE on the top toolbar, fasten your seatbelts and enjoy the ride.

by bobbyhundreds

When they’re not busy being anonymous, Yasi and Robin are preparing the launch of Cultist Shop. (For all the ladies, you’re about to get super broke).

This one’s for Tronics! Tabatha(MOB)’s at the studio and gives the friendly neighborhood New York greeting.

by bobbyhundreds

As mentioned earlier today on The Feed, BKRW just posted The Hundreds interview in their webmag, and it can be read here.

However, more importantly than the video clips, you should pay attention to Greg’s (you remember Greg right?) follow-up analysis of the interview. Aside from mentioning how he had a preconceived notion of us as arrogant pricks (doesn’t everyone?), he also touches on the discussion we shared regarding PEOPLE over PRODUCT. As great as all this materialism and consumption-driven culture are, at the end of the day, it really comes down to the people behind the brands and the stories they have to share. After all, when everyone’s making t-shirts and hoodies, the only way to truly differentiate a brand is to derive the personality from within the product. The creators, their inspiration, and their backgrounds are what captivate our interests. Moreso than any witty graphic or limited edition sneaker.

I know I know. Sheeeaddap Bobby.

by bobbyhundreds